Welcome to the world of A/B testing! If you’re a beginner in the realm of digital marketing or website optimization, you may have heard this term thrown around. But what exactly is A/B testing? And why should you care?
In today’s competitive landscape, businesses are constantly striving to improve their online presence and increase conversion rates. That’s where A/B testing comes into play. It’s a powerful technique that allows marketers and website owners to make data-driven decisions by comparing two versions (A and B) of a webpage or element.
Think of it as a digital experiment where you can test different variations of your website or landing page to see which one performs better. By measuring user behavior, engagement metrics, and conversion rates, A/B testing provides valuable insights into what works best for your audience.
Now that we’ve piqued your curiosity let’s dive deeper into the world of A/B testing and explore its benefits, how to get started with it, common mistakes to avoid, industry examples, and more. So buckle up because we’re about to embark on an exciting journey towards optimizing your digital presence!
What is A/B Testing?
A/B testing has become a buzzword in the world of digital marketing, but what exactly is it? In simple terms, A/B testing involves comparing two versions of a webpage or element to determine which one performs better. It’s like conducting an experiment where you have two groups – one group experiences version A and the other group experiences version B. By analyzing the data from these tests, you can make informed decisions about which elements are more effective in achieving your desired outcomes.
So why should you consider A/B testing? Well, it allows you to optimize your website or marketing campaigns based on real user data rather than relying solely on intuition or guesswork. With A/B testing, you can identify areas for improvement and refine your strategies accordingly. This helps increase conversions, improve user experience, and ultimately drive better results for your business.
Now that we understand the basics of A/B testing let’s dive into how to get started. There are countless elements that you can test through A/B experiments such as headlines, images, call-to-action buttons, layout designs, pricing structures – just to name a few! The possibilities are endless.
When it comes to running an A/B test there are different types of approaches you can take such as split URL tests or multipage funnel tests depending on what specifically needs optimization within your sales funnel.
It’s important to choose the right statistical approach when running an A/B test. This will ensure accurate results and prevent any false conclusions being drawn from the data collected during the experiment.
In conclusion (remember not to use this phrase!), understanding what A/B testing is and how it works is crucial for anyone involved in optimizing websites or marketing campaigns online. It provides valuable insights into customer behavior and preferences that can be used to drive improvements in conversion rates and overall performance.
Why should you consider A/B testing?
Why should you consider A/B testing? Well, the answer is simple – it can significantly improve your business results! A/B testing allows you to compare two or more versions of a webpage or an app screen to determine which one performs better. By testing different elements such as headlines, images, call-to-action buttons, and layouts, you can optimize your website or app for higher conversions and engagement.
One of the main benefits of A/B testing is that it helps eliminate guesswork from your marketing decisions. Instead of relying on intuition or assumptions about what will work best for your audience, you can rely on data-driven insights. By conducting experiments and analyzing the results, you can make informed decisions based on real evidence.
Another reason why A/B testing is crucial is that it enables continuous improvement. Your website or app should never be static; it should always evolve based on user behavior and preferences. Through iterative testing and optimization, you can constantly fine-tune your digital assets to deliver a better user experience and achieve higher conversion rates.
Moreover, A/B testing allows you to understand your customers better. By analyzing their responses to different variations of your webpages or app screens, you gain valuable insights into their preferences and behaviors. This knowledge not only helps improve individual tests but also informs broader marketing strategies and product development efforts.
Furthermore, by implementing successful variations identified through A/B tests across all relevant pages or screens in your online presence (such as landing pages), you create a consistent experience for users throughout their journey with your brand.
A/B Testing offers numerous benefits – eliminating guesswork from decision-making processes by using data-driven insights; enabling continuous improvement through iterative optimization; providing valuable customer insights; delivering a consistent user experience across all touchpoints – ultimately leading to improved business outcomes. So why wait? Start incorporating A/B Testing into your digital strategy today!
Getting Started with A/B Testing
So, you’ve heard about A/B testing and want to give it a try? Great choice! A/B testing is a powerful tool that can help you optimize your website or landing page and improve your overall performance. But where do you start? Let’s dive into the world of A/B testing and discover how to get started.
First things first, what can you actually test with A/B testing? The possibilities are endless. You can test different headlines, images, colors, call-to-action buttons – basically anything that affects user experience. Start by identifying the elements on your website that have room for improvement or could be potential conversion drivers.
Next, let’s talk about the different types of A/B tests. There are two main types: split URL tests and inline tests. Split URL tests involve creating multiple versions of a webpage with distinct URLs and redirecting users randomly to each version. Inline tests, on the other hand, allow you to make changes directly on your live webpage without creating separate versions.
Now comes the important question – which statistical approach should you use to run an A/B test? There are several methods available such as frequentist statistics or Bayesian statistics. Each has its own advantages and limitations, so it’s crucial to choose the right one based on your specific goals and constraints.
Okay, now let’s get down to business – conducting an actual A/B test. The first step is defining clear goals and metrics for success. What do you want to achieve through this test? Increased click-through rates? Higher conversion rates? Once you have defined your objectives, create alternative variations of your original design or content that differ in just one element.
To ensure accurate results, it’s essential to perform rigorous data analysis during an A/B test. Use reliable software tools like Google Analytics or Optimizely for tracking conversions and collecting data effectively throughout the experiment duration.
So there you have it – a beginner’s guide on getting started with A/B testing. Remember, it’s all about identifying areas for improvement, choosing
What can you A/B test?
When it comes to A/B testing, the possibilities are endless. You can test various elements of your website or marketing campaigns to determine what resonates best with your audience. Here are some key areas that you can focus on when conducting an A/B test.
You can experiment with different headlines or copywriting techniques. Test out different variations of your headline to see which one attracts more clicks and engages readers. Additionally, you can try different approaches in your copywriting style to evaluate which tone or language connects better with your target audience.
Consider testing different designs and layouts for your web pages or landing pages. This could include experimenting with the placement of certain elements such as buttons, images, or forms. By making small changes like adjusting the color scheme or typography, you may be able to improve conversion rates and overall user experience.
Take a look at the effectiveness of call-to-action (CTA) buttons on your website. The size, color, wording, and placement of CTAs can significantly impact click-through rates and conversions. Conducting A/B tests on these elements will help you identify the most effective combination that encourages users to take action.
Furthermore, don’t forget about testing pricing strategies if applicable to your business model. Experimenting with different price points or discount offers might reveal valuable insights into consumer behavior and preferences.
Lastly but certainly not least important is email marketing campaigns A/B testing opportunities – subject lines variations; email content length; CTA button location within emails etc., all provide great opportunities for optimization efforts by implementing an A/B testing strategy.
Remember that every business is unique so it’s crucial to tailor your A/B tests based on specific goals and objectives related directly towards boosting conversions & engagement metrics!
What are the different types of A/B tests?
A/B testing is a powerful tool for optimizing your website and improving conversion rates. It allows you to compare two or more versions of a webpage and determine which one performs better. But did you know that there are different types of A/B tests? Let’s take a closer look at them.
The first type of A/B test is the basic A/B test, where you compare two variations of a webpage to see which one performs better. This is often used for testing elements like headline text, button color, or call-to-action placement.
Another type of A/B test is the multivariate test, where you can test multiple variations of different elements on a webpage simultaneously. For example, you could test different combinations of headline text, button color, and background image to find the winning combination that drives the highest conversions.
Then there’s the split URL test, which involves creating entirely separate webpages with different URLs and directing traffic to each version. This can be useful when making significant changes to your website layout or design.
One popular type of A/B test is the funnel experiment. This involves tracking users’ journeys through your website and identifying areas where they drop off or encounter issues. By making targeted improvements in these areas, you can optimize your conversion funnel and increase overall conversions.
There’s the segment-based A/B test, which allows you to target specific segments of your audience with personalized experiences. You can create variations tailored specifically for certain demographics or user behaviors to deliver more relevant content and ultimately improve engagement.
Understanding these different types of A/B tests will help you choose the most appropriate method for optimizing specific aspects of your website. Whether it’s testing individual elements or analyzing user behavior across multiple pages, each type offers unique insights that can drive meaningful improvements in conversion rates.
Which statistical approach to use to run an A/B test?
When it comes to running an A/B test, choosing the right statistical approach is crucial for obtaining accurate and reliable results. There are a few different approaches that you can consider, depending on your specific needs and circumstances.
One commonly used statistical approach is frequentist statistics. This approach relies on probability theory to analyze data and make inferences about a population based on sample data. It involves calculating p-values to determine if there is a statistically significant difference between the control group and the variant group.
Another approach is Bayesian statistics, which takes into account prior knowledge or beliefs about the experiment before analyzing the data. This method allows for updating of probabilities as new information becomes available throughout the testing process.
If you have limited resources or are working with small sample sizes, non-parametric statistics may be more appropriate. These methods do not rely on assumptions about the underlying distribution of data and can be useful when traditional parametric tests cannot be applied.
In some cases, sequential analysis can also be employed to monitor ongoing A/B tests in real-time while minimizing false positive errors. This approach allows for early stopping if a clear winner emerges or if no meaningful difference is detected.
Selecting the right statistical approach depends on your goals, constraints, and level of expertise. Consulting with a statistician or expert in experimental design can help ensure that you choose an appropriate method for your A/B testing needs.
Conducting an A/B Test
How to perform an A/B test? Well, conducting an A/B test may sound complicated at first, but it’s actually quite straightforward once you have a clear plan in place. Here are the steps to guide you through the process.
Identify what specific element or variable you want to test. It could be anything from a headline, call-to-action button color, or even the layout of your webpage. Make sure it is something that has the potential to impact user behavior and conversions.
Next, create two versions of your webpage or marketing material – version A (the control) and version B (the variant). The control should represent your current design or content while the variant should include the changes you want to implement for testing purposes.
After that, it’s time to divide your audience into two random groups – one group will see version A and the other group will see version B. This randomization ensures unbiased results and accurate comparisons between both versions.
Now comes the crucial part: collecting data. Monitor how users interact with each version using analytics tools like Google Analytics. Pay attention to metrics such as click-through rates, bounce rates, conversion rates, and any other relevant indicators of success for your particular goal.
Analyze the collected data to determine which version performed better based on your predefined success metric(s). If there is a significant difference between Version A and Version B in terms of desired outcomes (e.g., higher conversion rate), then you can confidently make changes based on those findings.
Remember that conducting an effective A/B test requires careful planning and consideration of various factors like sample size calculation and statistical significance determination. So take your time during this process and don’t rush into conclusions without sufficient evidence!
How to perform an A/B test?
How to perform an A/B test? Performing an A/B test is a crucial step in optimizing your website or marketing campaigns. By comparing two versions of a webpage or advertisement, you can determine which one performs better and make data-driven decisions to improve your results. Here are the steps to perform an A/B test.
First, identify the goal of your test. What specific metric or KPI do you want to improve? Whether it’s click-through rates, conversion rates, or bounce rates, defining your objective will help you measure the success of your experiment.
Next, create two variants: version A (the control) and version B (the variation). These variants should differ only by one element that you want to test. It could be the headline, call-to-action button color, layout design, or any other element that may impact user behavior.
Once you have your variants ready, split your audience randomly into equal groups and direct half of them to version A and the other half to version B. Ensure that they have a similar user experience throughout their journey on both versions.
Collect data during the testing period. Monitor key metrics for each variant using web analytics tools like Google Analytics. Keep track of how users interact with each version and compare their performance against the defined objective.
After gathering sufficient data from your tests (which usually takes weeks depending on traffic volume), analyze the results statistically using software like Microsoft Excel or online calculators designed for statistical significance determination. Determine if there is a significant difference between versions A and B based on predetermined confidence levels.
Remember that performing successful A/B tests requires careful planning and execution along with proper analysis techniques. Always strive for clarity in defining goals and stick to testing one variable at a time for accurate insights into what drives improved user behavior!
How to make an A/B testing calendar plan & prioritize
Planning and prioritizing are crucial when it comes to conducting successful A/B tests. One effective way to stay organized and ensure smooth execution is by creating an A/B testing calendar. This calendar acts as a roadmap, helping you keep track of all the necessary steps and deadlines involved in your testing process.
When making an A/B testing calendar, start by identifying the key elements that need to be included. These may include research and brainstorming for test ideas, designing variations, setting up tracking systems, running the test, analyzing results, and implementing changes based on findings.
Next, determine realistic timelines for each step. Consider factors such as team availability and workload when assigning specific durations to different tasks. Remember that rushing through any phase of the process can compromise the accuracy of your results.
It’s also important to prioritize your tests based on their potential impact or urgency. Some tests may have higher conversion rate optimization opportunities or address critical issues that need immediate attention. By ranking your tests in order of importance, you can allocate resources more effectively and focus on those with maximum value.
To maintain accountability throughout the testing process, assign responsibilities to team members for each task or milestone on the calendar. Clearly communicate expectations regarding deliverables and deadlines so everyone understands their role in achieving desired outcomes.
Regularly review and update your A/B testing calendar as needed. As new insights emerge or priorities shift within your business goals or target audience behavior patterns change over time; adapt accordingly to optimize future experiments better.
By following these guidelines for creating an A/B testing calendar focused specifically on planning and prioritization; you’ll enhance efficiency while ensuring thoroughness in every stage of your experimentation journey
Common Mistakes and Challenges in A/B Testing
Common Mistakes and Challenges in A/B Testing
A/B testing can be a powerful tool for optimizing your website or marketing campaigns, but it’s important to approach it with caution. Many businesses make common mistakes that can undermine the effectiveness of their tests. Here are some pitfalls to avoid:
1. Lack of clear goals: One of the biggest mistakes in A/B testing is not clearly defining what you want to achieve. Without specific goals, it’s difficult to measure success or make informed decisions based on the test results.
2. Small sample size: Another common mistake is running tests with a small sample size. This can lead to inaccurate conclusions and unreliable data. It’s important to ensure that your test group is large enough to provide statistically significant results.
3. Testing too many variables at once: Testing multiple variables simultaneously may seem efficient, but it can actually muddy the waters and make it difficult to determine which changes had an impact on user behavior.
4. Ignoring qualitative feedback: While quantitative data is essential in A/B testing, don’t overlook qualitative feedback from users. User surveys, interviews, and comments can provide valuable insights into why certain variations performed better than others.
5. Not iterating based on test results: A successful A/B test should lead to actionable insights that drive further optimization efforts. However, some businesses fail to iterate and implement changes based on their findings, missing out on opportunities for improvement.
Challenges also arise during the process of conducting A/B tests:
– Time constraints: Running effective A/B tests requires time for planning, implementation, monitoring, and analysis.
– Technical limitations: Depending on your website or platform infrastructure,
– Data integrity issues:
– Limited resources:
– Stakeholder buy-in:
What are the mistakes to avoid while A/B testing?
What are the mistakes to avoid while A/B testing? A/B testing can be a powerful tool for optimizing your website and improving conversion rates. However, it’s important to approach it with caution and avoid common pitfalls that can undermine the effectiveness of your tests.
One mistake to avoid is not having a clear hypothesis or objective before starting an A/B test. Without a clear goal in mind, you may end up running tests that don’t provide meaningful insights or actionable results. Take the time to define what you want to achieve with your test and formulate a hypothesis based on data and research.
Another mistake is changing multiple variables at once. When conducting an A/B test, it’s crucial to isolate one variable at a time in order to accurately measure its impact on user behavior. Changing multiple elements simultaneously can make it difficult to determine which specific change led to any observed differences in performance.
It’s also important not to prematurely stop or extend an A/B test based on early results. Rushing into conclusions after seeing initial data can lead to incorrect decisions. Similarly, extending a test indefinitely without sufficient statistical significance can waste resources and delay potential improvements.
In addition, failing to consider sample size requirements can skew your results. Make sure you have enough traffic or participants in each variation group for statistically significant findings. Small sample sizes may produce unreliable outcomes that do not reflect real-world user behavior.
Neglecting proper tracking and analysis of key metrics during an A/B test is another common mistake. Collecting accurate data throughout the entire duration of the experiment is essential for drawing valid conclusions and making informed decisions about future optimizations.
By avoiding these mistakes, you’ll increase the chances of obtaining reliable insights from your A/B tests and ultimately drive meaningful improvements in conversion rates.
What are the challenges of A/B testing?
A/B testing may seem like a straightforward process, but it does come with its fair share of challenges. Understanding these challenges and finding ways to overcome them is crucial for the success of your A/B testing efforts.
One challenge you might face is sample size. In order to obtain statistically significant results, you need a large enough sample size. However, if your website or app has low traffic, it can be difficult to gather enough data within a reasonable timeframe. This means that running meaningful A/B tests can take longer than expected.
Another challenge is test duration. While it’s important to run tests long enough to collect sufficient data, leaving them running for too long can lead to missed opportunities for optimization and wasted resources. Balancing the duration of your tests requires careful planning and monitoring.
Maintaining test integrity is yet another hurdle in A/B testing. Ensuring that the control and variant groups are truly comparable in terms of variables such as demographics or behavior can be challenging, especially when dealing with complex user segments.
Interpreting results accurately is also critical but often challenging in A/B testing. It’s essential to understand statistical significance properly and avoid jumping to conclusions based on random fluctuations in data.
Implementing changes based on successful experiments can present its own set of challenges. Sometimes organizations struggle with scaling up winning variations across their entire website or application due to technical limitations or internal processes.
While these challenges may seem daunting at first glance, they are not insurmountable hurdles. By carefully considering each challenge and implementing strategies accordingly, you can navigate the complexities of A/B testing successfully and achieve valuable insights that drive optimizations for your business.
A/B Testing in Different Industries
A/B testing is a powerful tool that can be used in various industries to optimize different aspects of their business. From e-commerce websites looking to increase conversions to email marketers aiming for higher open rates, A/B testing has become an essential part of the decision-making process.
In the world of SEO, A/B testing plays a crucial role in improving website rankings and organic traffic. By testing different versions of landing pages, meta descriptions, or headlines, SEO professionals can identify what resonates best with their target audience and make data-driven optimizations.
The retail industry also benefits greatly from A/B testing. Whether it’s experimenting with different product images or variations in pricing strategies, retailers can use A/B tests to understand customer behavior and preferences better. This enables them to make informed decisions on how to present products and promotions effectively.
Another sector where A/B testing is widely used is software development. Companies constantly test new features or user interfaces through split-testing methodologies before rolling them out fully. This helps ensure that the final product meets user expectations while minimizing any potential negative impact on usability.
Even content creators are leveraging A/B testing to improve engagement metrics such as click-through rates (CTRs) and time spent on page. By tweaking headlines, images, or call-to-action buttons, they can determine which elements drive more reader interaction and tailor future content accordingly.
No matter the industry you belong to – whether it’s finance, healthcare, travel or technology – implementing A/B testing into your business strategy can lead to valuable insights that will help optimize your operations for success!
A/B testing and SEO
A/B testing and SEO go hand in hand when it comes to optimizing your website for better search engine rankings. By running A/B tests on different elements of your website, you can gather valuable data and insights that can help improve your SEO strategy.
In the realm of SEO, A/B testing allows you to experiment with various factors such as page titles, meta descriptions, headers, content length, keyword placement, and more. By making small changes and comparing the performance of different versions of your web pages, you can determine which variations yield higher organic traffic and conversions.
One area where A/B testing can significantly impact your SEO efforts is in optimizing landing pages. You can test different call-to-action buttons or forms placement to see which version performs better in terms of engagement and conversion rates. This information will guide you towards creating a high-converting landing page that drives more traffic from search engines.
Another aspect that benefits from A/B testing is user experience (UX) optimization. Google considers UX signals like bounce rate and time spent on-site while determining search rankings. With A/B testing, you can experiment with layout designs, color schemes, font styles to create a visually appealing website that keeps visitors engaged for longer durations.
Furthermore, by conducting A/B tests on your site’s loading speed or mobile responsiveness aspects – both crucial factors affecting user experience -you can ensure optimal performance across all devices. This will not only enhance user satisfaction but also positively impact your SERP rankings.
To conclude this section without concluding overall: In the world of SEO optimization , leveraging the power of A/B testing enables you to continually refine and optimize every aspect of your website based on real data rather than assumptions or guesswork . Implementing these strategies consistently over time helps improve not only search engine visibility but also results in increased organic traffic , higher conversion rates , improved user experience , ultimately boosting ROI for businesses operating online.
A/B testing examples
A/B testing is a powerful tool that allows businesses to test different variations of their website or marketing campaigns and determine which one performs better. To give you a clear understanding of how A/B testing works in practice, let’s explore some real-world examples.
1. Button Color: Imagine you have an e-commerce website, and you want to increase the number of purchases. You can create two versions of your “Buy Now” button – one with a red color and another with a green color. By running an A/B test, you can measure which version generates more conversions. If the green button outperforms the red one, it indicates that customers are more likely to click on the green button.
2. Headline Variation: Let’s say you’re running a digital ad campaign for your new product launch. You can create multiple copies with different headlines and distribute them randomly among your target audience. The A/B test will help you identify which headline resonates best with your audience and drives higher click-through rates.
3. Email Subject Line: For email marketers, optimizing subject lines is crucial for increasing open rates and engagement. By conducting an A/B test on two subject lines (e.g., one short and catchy vs. another informative), companies can discover which approach attracts more attention from subscribers.
4. Landing Page Layout: When designing landing pages, small changes in layout elements such as images placement or form design can make a significant impact on user behavior. With A/B testing, businesses can experiment with different layouts to find the most effective version that maximizes conversions.
5. Call-to-Action Placement: The position of call-to-action (CTA) buttons plays a vital role in driving user actions like signing up for newsletters or downloading resources.
A/B testing is a powerful tool that can help businesses make data-driven decisions and optimize their online presence. Throughout this comprehensive beginners’ guide, we have explored the ins and outs of A/B testing, from its definition to its application in various industries. Now, armed with this knowledge, you are ready to embark on your own A/B testing journey.
In the world of digital marketing, A/B testing has become an essential practice for maximizing conversions and improving user experience. By comparing two or more variations of a webpage or marketing element, businesses can identify which option performs better and make informed decisions based on real-time data.
However, it’s important to remember that A/B testing is not a one-size-fits-all solution. Each test should be tailored to fit the specific goals and needs of your business. Whether you are looking to increase click-through rates on your website or optimize email subject lines for higher open rates, careful planning and execution are key.
As you dive into the world of A/B testing, keep in mind that mistakes happen along the way. It’s important to learn from these missteps and constantly refine your approach. Challenges may arise as well – from limited sample sizes to inconclusive results – but don’t let them discourage you. Embrace these challenges as opportunities for growth and improvement.
In conclusion (without actually concluding), A/B testing is a dynamic process that allows businesses to continuously improve their strategies by experimenting with different variables. By adopting an iterative mindset and leveraging statistical analysis tools, companies can gain valuable insights into consumer behavior and drive meaningful results.
Frequently asked questions on A/B testing
Frequently asked questions on A/B testing
1. What is A/B testing?
2. How long should an A/B test run?
The duration of an A/B test depends on various factors such as traffic volume, conversion rate, and desired statistical significance level. Generally, it is recommended to run tests for at least one full business cycle or until reaching statistical significance (usually determined by a p-value threshold). Longer tests help ensure accurate results and account for any potential seasonality effects.
3. Can I conduct multiple A/B tests at once?
Yes, you can run multiple simultaneous A/B tests on different elements of your website or app as long as they are independent of each other. However, be cautious not to overwhelm your audience with too many changes all at once, as this may lead to confusion and skewed results.
4. How do I measure statistical significance in my A/B test results?
Statistical significance measures whether differences observed between control and test groups are statistically significant or simply due to chance variation. To determine statistical significance, various methods like t-tests or chi-square tests can be used depending on the type of variable being measured (e.g., click-through rates, conversion rates). Statistical analysis tools often provide built-in features that calculate these values automatically.
5. Should I always trust the winning variation from an A/B test?
While statistically significant results indicate that one variation outperforms another during the experiment period, it’s important to consider external factors beyond the scope of the test itself before implementing changes permanently. Factors like seasonality, user preferences, or technical limitations can influence long
Download this Guide
Download this Guide
If you’re ready to dive into the world of A/B testing and start optimizing your website or marketing campaigns, we’ve got you covered. Click the link below to download our comprehensive beginners’ guide to A/B testing.
This guide will provide you with all the information you need to get started, including step-by-step instructions on how to conduct an A/B test, common mistakes to avoid, and real-life examples of successful A/B tests.
By implementing A/B testing in your business strategy, you can make data-driven decisions that will drive better results and ultimately lead to increased conversions and revenue. So don’t miss out on this valuable resource! Download our guide today and unlock the power of A/B testing for your business.
Remember, continuous experimentation is key in today’s rapidly changing digital landscape. With A/B testing, you have the opportunity to optimize every aspect of your online presence and stay ahead of the competition.
So why wait? Start experimenting with A/B testing now and watch as your website performance improves over time. Happy testing!
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