The 10 Best PPC Tools Picked by the Pros

pay per click tool

Are you looking to take your PPC campaigns to the next level? With so many tools available in the market, it can be overwhelming to pick the right one. But worry not! We’ve got you covered with a list of 10 must-have PPC tools recommended by industry experts. Whether you’re just starting or have been in the game for years, these powerful tools will help you optimize your campaigns and boost your ROI. So without further ado, let’s dive into the world of PPC and explore what these amazing tools have to offer!

What is PPC?

PPC, or pay-per-click, is a form of online advertising in which businesses bid on keywords to display their ads on search engine results pages (SERPs) and other digital platforms. Essentially, it’s a way to buy visits to your website rather than earning them organically through SEO efforts.

One of the biggest advantages of PPC advertising is that you only pay when someone clicks on your ad. This means that you can control your budget more effectively and ensure that you’re getting the most bang for your buck.

To get started with PPC marketing, you first need to identify which keywords are relevant to your business and target audience. Then, create ads around those keywords using compelling copy and eye-catching visuals. Set a bid amount for each keyword based on how much you’re willing to pay per click.

PPC can be an incredibly effective way to drive traffic and leads for your business. However, it requires careful planning and execution in order to achieve optimal results.

The Different Types of PPC Tools

PPC or Pay-Per-Click advertising is an extremely effective method of driving traffic to your website. However, managing PPC campaigns can be a daunting task. This is where PPC tools come into play.

There are different types of PPC tools that cater to different aspects of campaign management. The first type includes keyword research and analysis tools which help you identify the right keywords for targeting your audience. These include Google Keyword Planner and SEMrush.

The second type includes ad copy creation and optimization tools such as Unbounce and AdEspresso, which help you create compelling ads.

The third type comprises bid management tools like Acquisio that automate bidding strategies based on data analysis for maximum ROI.

Fourthly, tracking and reporting software (like Google Analytics) monitors performance metrics like cost-per-click (CPC), click-through rate (CTR) conversions rates etc., allowing for easy optimization decisions.

There are comprehensive platforms like Kenshoo or Marin Software which offer all-in-one solutions across the entire PPC process from start to finish including automation options.

By understanding the different types of PPC tools available in the market, marketers can pick out the ones best suited towards their needs while maximizing results with minimal manual effort involved.

The 10 Best PPC Tools

Fortunately, there are many PPC tools available that can help you streamline the process, improve performance, and save time. Here are the 10 best PPC tools picked by the pros:

1. Similarweb – this tool helps you analyze your competitors’ website traffic sources, keyword strategies, and more.

2. SpyFu – this tool allows you to spy on your competitors’ PPC campaigns to uncover insights about their keywords, ads, budgets and more.

3. Unbounce – this landing page builder helps you create high-converting landing pages without any coding skills needed.

4. Hotjar – this heatmap tracking tool shows how users interact with your website so that you can optimize user experience for better conversions.

5. Mixpanel – this analytics platform lets you track user behavior across multiple channels so that you can make data-driven decisions for optimizing conversion rates.

6. VWO -this optimization platform lets marketers A/B test variations of web pages using heatmaps or click maps


Google Keyword Planner- This free Google Ads tool helps you find new keywords related to your business/industry also gives estimated monthly searches


Google Analytics- it’s a powerful analytics software from Google which provides information such as visitor demographics & behavior patterns


Google Trends- With trends one could fetch historical search data in order to understand how much interest there was in certain topics over time


Opteo-Automation software designed especially for Google Ads campaign management making sure all tasks run smoothly with ease

These tools provide valuable insights into different aspects of running successful campaigns like competitor researches , analyzing customer behaviour , testing hypothesis etc., helping businesses get ahead in today’s fast-paced digital landscape!

How to Use PPC Tools

PPC tools can be incredibly helpful for managing and optimizing your paid advertising campaigns. But how exactly do you use them to their full potential? Here are a few tips on making the most out of these powerful tools.

Firstly, it’s important to understand what each tool does and which ones will be most useful for your specific goals and needs. Take some time to research and compare different options before committing to one or several.

Once you’ve selected your preferred PPC tools, make sure that you are using them consistently and regularly. Don’t just set up a campaign once and forget about it – check in frequently to see how things are performing, identify areas for improvement, and make necessary adjustments.

When analyzing the data provided by PPC tools, look beyond surface-level metrics like click-through rates or conversion rates. Dig deeper into user behavior patterns, audience demographics, geolocation targeting effectiveness etc., as this information can provide valuable insights into overall campaign performance.

Don’t be afraid to experiment with new strategies or techniques based on the information gathered from PPC tools. A/B testing different ad copy variations or landing pages can help improve results over time.

By following these guidelines for leveraging PPC tools effectively ,you’ll be able to optimize your campaigns more efficiently than ever before!

Why choosing the right PPC tool is so important

When it comes to running a successful PPC campaign, choosing the right tool is crucial. With so many options available in the market, selecting the one that best suits your business needs can be a tedious task.

First and foremost, using an effective PPC tool saves you time. It automates repetitive tasks such as bid management and keyword research which would otherwise take up hours of your day. This frees up more time for strategic planning and analysis.

In addition to saving time, using the right PPC tool helps you optimize your campaigns better by providing valuable insights into what works and what doesn’t. It allows you to track important metrics like click-through rates (CTR), conversion rates, cost per click (CPC) etc., thus enabling you to make informed decisions about where to allocate your budget.

Furthermore, an efficient PPC tool simplifies data analysis by presenting information in a visually appealing manner through graphs or charts instead of just raw numbers. This makes it easier for marketers without technical expertise or extensive knowledge of analytics tools to understand how their campaigns are performing.

Choosing the wrong PPC tool can lead to wasted resources including money, efforts and lost opportunities on potential customers who could have been targeted with better precision. Thus making sure that you choose wisely is essential not just for making marketing tasks easy but also ensuring profitable results in long-term!

The top PPC tools

PPC advertising can be a complex and challenging process, but luckily there are many tools available to help make it easier. Here we’ve compiled a list of the top PPC tools recommended by professionals in the industry.

Similarweb is an excellent tool for competitive analysis, providing insights into your competitors’ website traffic sources, keywords, and more. With Similarweb you can gain valuable information on how to improve your own PPC campaigns.

SpyFu allows users to see their competitor’s ad strategies, including which ads they’re running and how much they’re spending. This information can be used to optimize your own campaigns and stay ahead of the competition.

Unbounce is a powerful landing page builder that allows you to create high-converting pages quickly and easily. With features like A/B testing and customizable templates, Unbounce makes it easy for businesses of any size to build effective landing pages.

Hotjar provides insight into user behavior on your website through heatmaps, click tracking, and other analytics tools. This data can then be used to optimize your PPC campaigns based on user behavior patterns.

Mixpanel offers advanced analytics capabilities for understanding user engagement with your brand across multiple platforms such as mobile apps or websites. It also gives you insights about customer interaction with different marketing channels such as email or social media campaigns

VWO offers comprehensive optimization solutions ranging from A/B testing & multivariate testing software along with heatmaps & session recordings that will let marketers get actionable insights from visitor behaviour data thereby improving conversion rates

These top PPC tools offer unique benefits that help advertisers take their digital marketing game up a notch!


Similarweb is one of the most popular PPC tools used by professionals to gain insights into their competitors’ online strategies. It provides a comprehensive analysis of website traffic, user engagement, and marketing tactics. With Similarweb, you can track your competitor’s online presence across various channels including social media platforms.

One of the key features of Similarweb is its ability to provide detailed information on audience demographics such as age, gender, location and interests. This data helps advertisers understand their target market better and create more effective campaigns.

The tool also allows users to monitor keywords that are driving traffic to a particular website along with the sources from which they are originated. This information assists in identifying new opportunities for revenue growth.

Another useful feature offered by Similarweb is its industry benchmarking capability where businesses can compare their performance against other players in the same field. This enables them to identify areas where they need improvement or what sets them apart from others.

Similarweb is an excellent PPC tool that offers valuable insights into your competition’s online strategy while helping you optimize your own campaigns for success in today’s digital landscape.


SpyFu is a powerful PPC tool that allows you to analyze your competitors’ Google AdWords campaigns. With SpyFu, you can not only identify the keywords your competitors are targeting but also access information about their ad copy and landing pages.

One of the most useful features of SpyFu is its ability to show you your competitor’s long-term advertising strategies. This tool provides historical data on how a company has optimized its Google AdWords campaigns over time, allowing you to gain insight into what has worked for them in the past.

Using SpyFu’s keyword research feature also enables users to discover new keywords that they may have missed otherwise. By analyzing which keywords are driving traffic to competing websites, this tool helps identify potential gaps in your own keyword strategy and reveals opportunities for improvement.

Using SpyFu can help level up your PPC game by providing valuable insights into what works for some of the top players in your industry. Whether it’s uncovering new keyword opportunities or identifying successful ad copy structures, there’s no doubt that incorporating this tool into your marketing arsenal will provide significant value.


Unbounce is a powerful landing page builder that allows marketers to create, test, and optimize custom landing pages without any coding or technical skills. With Unbounce, you can easily design high-converting landing pages using their drag-and-drop editor and access a wide range of pre-designed templates.

One of the key features of Unbounce is its A/B testing capability which lets you compare different versions of your landing page to see which one performs better. You can also set up targeted pop-ups and sticky bars to capture leads as they browse your website.

Another great thing about Unbounce is its integration with third-party tools like Google Analytics and Salesforce. This means you can track your visitors’ behavior on your landing pages and measure the effectiveness of your campaigns in real-time.

Unbounce is an essential tool for any marketer looking to improve their conversion rates and grow their business online.


Hotjar is a powerful tool that allows you to gather user insights by analyzing their behavior on your website. It provides heatmaps, session recordings, and surveys so you can see exactly how users interact with your site.

With Hotjar’s heatmap feature, you can easily identify the areas of your website where users spend most of their time. This information will help you optimize those pages for better engagement and conversions.

The session recording feature enables you to watch real-time what individual users are doing on your website. You can learn from user navigation patterns and understand which pages need improvement.

Moreover, Hotjar also offers survey features that allow you to ask feedback directly from customers after they visit your site. Surveys offer valuable insights into customer preferences or problems they might have encountered while browsing through the site.

In summary, Hotjar empowers marketers with data-driven decision-making about optimizing websites’ performance based on best practices in usability design and UX research methodologies; it equips them with deep understanding about user behavior providing priceless input for making informed decisions.


Mixpanel is a powerful analytics tool that helps businesses track user behavior and engagement across their website or app. Unlike other analytical tools, it offers real-time data analysis to help businesses make informed decisions for their marketing strategies.

One of the best features of Mixpanel is its ability to create funnels, which allows businesses to understand how users navigate through their website or app. This information can be used to optimize user experience, improve conversion rates and increase customer retention.

Another advantage of Mixpanel is its segmentation feature, where businesses can group users based on specific behaviors such as demographics, location and device type. This enables targeted messaging campaigns that resonate with each segment’s unique interests and needs.

Moreover, Mixpanel integrates seamlessly with other platforms like Salesforce, Hubspot and Google Analytics among others ensuring that all your data is in one place.

If you’re looking for a robust analytics tool that delivers actionable insights in real-time then Mixpanel should definitely be on your list.


VWO, short for Visual Website Optimizer, is a comprehensive tool that enables businesses to optimize their digital presence through A/B testing and personalization. With VWO, users can create multiple variations of web pages and test them against each other to determine which version performs best.

One key feature of VWO is its ability to track visitor behavior on websites in real-time. This allows users to analyze user experience data and make informed decisions about how to improve the website’s design and functionality.

Another advantage of using VWO is its wide range of targeting options. Users can target specific segments of their audience based on demographics, geography, behavior patterns, and more. This level of precision ensures that visitors see personalized content tailored specifically for them, resulting in higher engagement rates.

VWO offers seamless integration with other marketing tools such as Google Analytics, making it an essential component for any business looking to optimize their digital presence and boost conversions.

The best free PPC tools

If you’re looking to start your PPC journey without breaking the bank, there are some great free tools available. Here are the best ones:

First up is Google Keyword Planner. This tool allows users to find relevant keywords and see their search volume, competition level and estimated cost per click. It’s a must-have for any PPC campaign.

Next on our list is Google Analytics, which provides valuable insights into website traffic, user behaviour and conversion tracking. With this tool, you can optimize your campaigns based on data-driven decisions.

Google Trends is another useful tool that helps in identifying popular search terms over time. By using this information strategically, you can align your campaigns with current trends and stay ahead of the competition.

One important aspect of PPC advertising is creating effective ad copies- enter AdWords Copycat! This free tool analyses top-performing ads within your industry to help you craft compelling copy that resonates with your target audience.

We have SpyFu – while it offers both paid & free versions but its basic version has enough features for anyone starting with PPC as well as those wanting to keep an eye on competitors’ activities such as finding profitable keywords used by them or analysing their ad copies etc.,

These powerful tools offer everything from keyword research to ad copy creation at zero costs – making them perfect for small businesses and beginners who want a helping hand in getting started with PPC advertising

Google Keyword Planner

Google Keyword Planner is a free tool that helps advertisers find the right keywords for their PPC campaigns. This tool provides insights on keyword search volume, competition, and bid estimates to help you choose the best keywords for your campaign.

One of the most useful features of Google Keyword Planner is its ability to suggest new keywords based on your website or product/service offerings. By entering a URL or some relevant terms, this tool can generate hundreds of related keywords that you may not have thought of.

Another great feature of Google Keyword Planner is its ability to provide historical data on keyword performance. This allows you to see how certain keywords have performed over time and make informed decisions about which ones will work best for your campaign.

Google Keyword Planner also offers valuable information about location targeting and device bidding. By customizing these settings, advertisers can ensure they are reaching the right audience with their ads at the appropriate time and place.

If used correctly, Google Keyword Planner can be an incredibly powerful tool for any advertiser looking to launch successful PPC campaigns.

Google Analytics

Google Analytics is a powerful tool that allows you to track your website’s performance and gain insights into your audience’s behavior. With this tool, you can see how many people are visiting your site, which pages they are viewing, and how long they are spending on each page.

One of the most useful features of Google Analytics is the ability to set up goals and track conversions. This allows you to measure the success of specific actions on your website like filling out a form or making a purchase.

Another great feature of Google Analytics is its real-time reporting capability. You can monitor visitor activity as it happens and see what pages users are currently viewing on your site.

With Google Analytics, you can also track where your traffic is coming from geographically and analyze user demographics such as age, gender, interests, and device type.

Using Google Analytics will help you make informed decisions about how to optimize your website for better performance and improve user experience.

Google Trends

Google Trends is a free tool that can help you gain insights into the popularity of different search terms and topics. With this tool, you can see how search volume has changed over time for specific keywords or phrases.

One way to use Google Trends is to identify seasonal trends and adjust your PPC campaigns accordingly. For example, if you sell gardening supplies, you may notice that searches for “gardening tools” spike in the spring. Armed with this knowledge, you could increase your ad spend during these months to capitalize on increased demand.

Another way to use Google Trends is to compare the relative popularity of different keywords or phrases. This information can be useful when creating new ad campaigns or optimizing existing ones.

Additionally, Google Trends allows users to filter by geographic region and category (such as arts & entertainment or business & finance), providing even more granular insights into consumer behavior and interests.

Google Trends offers valuable data-driven insights that businesses can leverage for their PPC strategies.

Get Ahead in the Game with These Powerful PPC Tools Recommended by Pros

Google Ads is one of the most powerful PPC platforms available today. It offers a range of targeting options, ad formats, and bidding strategies that allow advertisers to reach their target audience effectively. Whether you are looking for high-level data insights or need assistance with campaign optimization, Google Ads has got you covered.

Microsoft Advertising is another fantastic tool that should be on every marketer’s radar. This platform allows users to create ads across Bing, Yahoo!, AOL search engines and more! The features within Microsoft Advertising include detailed analytics reports which will give insight into how well your campaigns are performing as well as recommendations for areas where improvements could be made.

Amazon Advertising has become increasingly popular over recent years thanks to its ability in helping businesses sell products directly on This gives brands incredible opportunities for exposure with customers who already have purchase intent through sponsored product listings or display advertising placements.

Oath by Verizon Media provides advanced audience targeting capabilities via programmatic advertising technology such as DSPs (Demand-Side Platforms). These allow marketers access not just demographics but behavioral signals which can improve performance when used alongside customer data management platforms (CDMPs).

The Trade Desk is an innovative demand-side platform that connects buyers with sellers of digital media inventory in real-time auctions. Its unique AI-powered algorithms optimize bids based on historical data patterns while providing total transparency throughout all transactions- making it easy for advertisers like yourself stay ahead of competition!

Google Ads

Google Ads, formerly known as Google AdWords, is one of the most popular and widely used PPC advertising platforms. It allows advertisers to create and display ads on search engines like Google, as well as across a network of partner websites.

With Google Ads, you can target specific keywords related to your business or industry and bid on them for ad placement. You can also set daily budgets and monitor the performance of your campaigns in real-time.

One of the biggest advantages of using Google Ads is its extensive reach. With billions of searches conducted every day on Google alone, you have access to a vast audience that is actively searching for products or services like yours.

Another benefit is that it offers a wide range of ad formats including text ads, image ads, video ads and more. This provides ample opportunities to showcase your brand in various ways depending on what works best for your business.

With the help of advanced tools like conversion tracking and remarketing lists for search ads (RLSA), you can track conversions from your ads and retarget users who have already shown interest in your website or product offerings.

If you want to drive targeted traffic to your website quickly while still maintaining control over costs then Google Ads may be worth considering.

Microsoft Advertising

Microsoft Advertising is a powerful PPC tool that helps businesses reach their target audience on Bing, Yahoo and other Microsoft-owned properties. With its advanced targeting options, it allows advertisers to create highly targeted campaigns based on factors such as location, demographics and search queries.

One of the biggest advantages of Microsoft Advertising is its integration with LinkedIn, which allows advertisers to target users based on their professional profile information like job title and industry. This makes it an ideal platform for B2B marketers who want to reach decision-makers in specific industries.

Another key feature of Microsoft Advertising is its AI-powered bidding system, which automatically adjusts bids based on factors such as device type, time of day and user location. This ensures that your ads are shown to the right people at the right time while maximizing your ROI.

Microsoft Advertising offers a range of powerful features that can help businesses drive targeted traffic and increase conversions. Whether you’re looking for advanced targeting options or intelligent bidding algorithms, this platform has everything you need to succeed in today’s competitive digital landscape.

Amazon Advertising

Amazon Advertising is a powerful tool that allows businesses to promote their products on Amazon’s website. With over 300 million active users, advertising on Amazon can significantly boost your sales and increase brand visibility.

One of the main advantages of Amazon Advertising is that it enables you to target customers who are already interested in your products. You can use keywords, product categories, and even specific ASINs (Amazon Standard Identification Numbers) to reach potential buyers at different stages of the purchasing process.

Another great feature of Amazon Advertising is its reporting tools which allow you to track ad performance metrics such as impressions, clicks, and conversions. This data helps you optimize your campaigns and improve ROI (Return on Investment).

Additionally, with Amazon DSP (Demand-Side Platform), you can extend your advertising beyond Amazon’s platform and reach audiences across various devices including mobile apps, websites, video platforms and more.

Leveraging the power of Amazon Advertising can result in increased traffic to your listings which translates into higher sales conversion rates for your business.

Oath by Verizon Media

Oath by Verizon Media is a powerful PPC tool that combines the power of Yahoo and AOL’s advertising platforms. With Oath, advertisers can reach over 1 billion users across multiple channels including search, display, video, mobile and native ads.

One of the key advantages of using Oath for your PPC campaigns is its advanced targeting capabilities. The platform uses proprietary data to target users based on their demographics, location and behavior. This means you can create highly targeted ad campaigns that are more likely to convert.

Another benefit of using Oath is its real-time reporting features. Advertisers can track their campaign performance in real-time and make adjustments as needed to optimize results.

Additionally, Oath offers a range of creative tools that allow marketers to create engaging ad formats such as interactive videos and 360-degree content.

If you’re looking for a comprehensive PPC tool with advanced targeting capabilities and robust reporting features then Oath by Verizon Media may be the right choice for you.

The Trade Desk

The Trade Desk is a self-service platform that enables advertisers to manage and optimize their digital advertising campaigns across various channels like display, video, mobile, native, and audio. It offers a variety of features such as audience targeting, real-time bidding, data management tools and more.

One of the key advantages of The Trade Desk is its ability to give advertisers full control over their ad spend. With this platform, they can easily adjust budgets based on performance data in real time. Plus, it provides access to exclusive inventory sources that are not available on other platforms.

Another great feature is the dashboard which displays all campaign metrics in one place for easy monitoring of performance. Additionally, The Trade Desk has partnerships with major demand-side platforms (DSPs), exchanges and publishers around the world which means that advertisers have access to a huge network.

The Trade Desk delivers powerful results for both small businesses and large enterprises alike. With advanced targeting options combined with user-friendly interface makes it an excellent choice for those looking to take their digital advertising efforts up a notch.


Kenshoo is a powerful PPC tool that offers advanced automation and optimization features to help businesses improve their advertising campaigns. With Kenshoo, users can easily manage and optimize their paid search, social media, and ecommerce campaigns across various platforms.

One of the key benefits of using Kenshoo is its ability to automate bidding strategies based on real-time data analysis. This feature allows advertisers to adjust their bids for maximum ROI while minimizing wasted ad spend. Additionally, Kenshoo’s AI-powered algorithms help identify top-performing keywords and target audiences for more effective targeting.

Another advantage of using Kenshoo is its cross-channel capabilities. It integrates with major advertising platforms like Google Ads, Facebook Ads, Amazon Advertising, Microsoft Advertising and others – enabling users to manage all their campaigns from one place.

If you’re looking for a comprehensive PPC tool that offers advanced automation capabilities and cross-channel integration features then Kenshoo could be an excellent choice for your business needs.

Marin Software

Marin Software is a PPC tool designed for enterprise-level advertisers and agencies. It offers various functionalities to help businesses optimize their paid search, social media, and display campaigns. With Marin Software, users can manage multiple accounts across different advertising platforms such as Google Ads, Bing Ads, Facebook Ads, and more.

One of the notable features of Marin Software is its cross-channel attribution capabilities. It allows users to track customer journeys across different touchpoints and channels to determine which ones are driving conversions or sales. This helps businesses allocate budgets effectively based on the impact each channel has on their bottom line.

Marin Software also has an automated bidding system that uses machine learning algorithms to adjust bids in real-time based on performance data. This feature helps advertisers maximize their ROI by ensuring that they bid optimally on keywords that are likely to drive conversions.

Marin Software is a comprehensive PPC tool suited for large-scale advertisers looking for advanced optimization features. Its robust reporting capabilities combined with powerful automation tools make it an attractive option for those seeking maximum efficiency in managing ad campaigns across multiple channels.

Acro Media Inc

Acro Media Inc is a digital agency that offers various services, including PPC management. They focus on building custom solutions for their clients using Drupal, an open-source content management system. As a result, they provide unique and personalized experiences to their clients.

Their PPC team specializes in creating targeted campaigns that drive traffic and increase conversions for businesses. Their approach involves understanding the client’s brand and goals before developing strategies tailored to their needs.

One of Acro Media Inc’s strengths is its ability to stay up-to-date with the latest trends in digital marketing. They use cutting-edge tools and techniques to optimize campaigns continuously. This ensures that their clients get the most out of their advertising budgets while maintaining high-quality results.

Clients can expect transparency throughout the entire process as Acro Media Inc provides detailed reporting on campaign performance regularly. With over 20 years of experience in web development and digital marketing, Acro Media Inc has established itself as a trusted partner for businesses looking to grow through PPC advertising.


Opteo is a powerful PPC tool that helps users optimize and manage their Google Ads campaigns. The tool provides valuable insights into ad performance and offers suggestions on how to improve your ads for better results.

One of the standout features of Opteo is its automated account management capabilities. The tool can automatically make changes to your campaigns based on its analysis, saving you time and effort in the process.

Another useful feature of Opteo is its ability to detect potential issues with your ads before they become major problems. This proactive approach allows you to address any issues quickly, helping you avoid costly mistakes down the line.

In addition, Opteo provides detailed reports on campaign performance, allowing you to track progress over time. The reports highlight key metrics such as click-through rates and conversion rates so that you can easily measure success.

Opteo is an excellent choice for businesses looking to maximize their ROI from Google Ads campaigns. With its advanced automation features and insightful analytics tools, it’s a must-have for any serious advertiser looking to get ahead in the game.


PPC advertising is a powerful tool that can help businesses reach their target audience and grow their revenue. However, to get the most out of it, you need to use the right tools.

The 10 tools we have discussed in this article are some of the best on the market and have been recommended by industry experts. Whether you’re just starting with PPC or already an experienced marketer, these tools will give you valuable insights and help you optimize your campaigns for maximum ROI.

Remember that choosing the right tool depends on your specific needs and goals as well as your budget. Some of these tools come at a cost while others are free but offer limited features.

We hope this article has helped you discover new PPC tools to add to your toolkit and take your marketing efforts to new heights!