SEO is one of the most powerful tools in digital marketing today. It can help you increase your visibility in search engine results, boost website traffic, and generate leads and conversions. Unfortunately, SEO can be a tricky endeavor. To get the most out of your efforts, it’s important to stay up-to-date on changes in consumer behavior and the latest tactics used by search engine giants like Google. One of the best ways to ensure that your SEO strategy stays ahead of the curve is through Google Trends. This tool provides valuable insight into consumer behavior and allows you to pinpoint which keywords are trending and how they can be used to optimize content for higher rankings. In this blog post, we’ll take a deep dive into Google Trends and provide 10 tips on how you can use it to supercharge your SEO efforts.
What is Google Trends?
Google Trends is a public web facility that shows how often particular search terms are entered into Google’s search engine. The horizontal axis of the main graph represents time (years, months, days, or hours), and the vertical axis represents how many times the terms were searched for.
The service can be used to compare the relative popularity (based on data from Google) of different searched items over time. Users can specify whether they want to see results for a whole country or just a city, and whether they want normalized results across all time periods (normalized meaning that the numbers represent percentages of the total number of searches at any given time).
How Does Google Trends Work?
Google Trends is a tool that allows users to see how often particular terms are being searched for on the internet. This can be useful for a variety of purposes, such as understanding which topics are currently popular, gauging interest in a new product or service, or determining whether a certain event has sparked a surge in searches.
To use Google Trends, simply enter a search term into the search bar. You will then be shown results showing how popular that term has been over time. You can also compare multiple terms side-by-side to see which is more popular.
Keep in mind that Google Trends only shows relative popularity – it does not provide absolute numbers. So, if you see that a term has increased in popularity by 100%, that doesn’t necessarily mean that twice as many people are searching for it than before. It could just mean that the term was not very popular to begin with and has only recently started to gain traction.
Google Trends can be a valuable asset for any business or individual looking to better understand how people are using the internet and what they are interested in. By keeping an eye on trending topics, you can adjust your marketing strategy to ensure that you are reaching the widest possible audience.
How to Use Google Trends for Better SEO
Google Trends is a great way to see how popular keywords and search terms are. You can use it to find out what people are searching for and how this changes over time. This information can be used to improve your SEO strategy.
There are a few different ways you can use Google Trends. You can use it to research specific keywords, compare multiple keywords, or even see how regional search queries differ.
To get started, visit the Google Trends website and type in a keyword or phrase. You’ll see a graph that shows how popular that term is over time. You can also use the filters on the left-hand side to narrow down your results.
If you’re Researching Specific Keywords:
You can use Google Trends to research specific keywords and get more information about them. This is especially useful if you want to know how popular a certain keyword is, or if there’s been any changes in its popularity over time.
Simply enter the keyword into the search bar and hit enter. You’ll see a graph that shows how popular that keyword is over time. By default, the results will show global popularity, but you can change this by clicking on the “Location” drop-down menu and selecting a specific country or region.
You can also use the filters on the left-hand side of the screen to further narrow down your results. For example, you can choose to only see results for a certain time period, or from a specific category
Plan Your SEO Efforts to Match Seasonal Demands
The holidays are a great time to take advantage of increased online traffic by boosting your SEO efforts. Plan ahead by doing keyword research to find out what people are searching for related to your business, and make sure your website is optimized for those terms. Creating seasonal content is also a great way to attract new visitors; consider writing blog posts or creating holiday-themed landing pages. And don’t forget to take advantage of social media; promoting your content on platforms like Twitter and Facebook can help you reach a wider audience.
Capitalize On Relevant Trends & Get New Content Ideas
If you want to stay ahead of the curve and keep your SEO strategy moving in the right direction, it’s important to dive into Google Trends on a regular basis. By understanding what people are searching for and which trends are gaining traction, you can ensure that your content is always relevant and engaging.
Google Trends is a powerful tool that can help you identify new content ideas, understand changing user behavior, and track the performance of your existing content. Here are some ways you can use Google Trends to boost your SEO strategy:
1. Keep an eye on rising trends in your industry: What topics are people talking about? What questions are they asking? Use Google Trends to identify new content ideas that will resonate with your audience.
2. Understand how user behavior is changing: Are people searching for different things than they were a year ago? What do these changes mean for your content strategy? Use Google Trends to adapt your strategy as needed.
3. Track the performance of your existing content: Which of your articles or blog posts are getting the most traffic? What keywords are people using to find them? Use Google Trends to fine-tune your titles, tags, and descriptions for maximum impact.
Understand Geographic Trends (Where Your Products/Services Are Most in Demand)
To understand geographic trends, start by looking at where your target customers live. You can use Google Trends to see if there are any patterns in the way that people search for your products or services.
If you see that most of your target customers live in a certain region, you can focus your SEO efforts on that area. You can also use Google Trends to compare different regions and see which one is more likely to be interested in your products or services.
understanding geographic trends will help you focus your SEO strategy and make sure that you’re reaching the people who are most likely to be interested in what you have to offer.
Separate Fads From Trends and Avoid Wasting Time on Content
When it comes to your content strategy, it’s important to focus on trends rather than fads. Fads are short-lived – think the Harlem Shake or planking – and don’t have lasting power. Trends, on the other hand, are long-term movements that you can ride for months or even years.
To separate fads from trends, take a look at Google Trends. This tool lets you see how popular certain keywords and topics are over time. If there’s a sudden spike in interest followed by a sharp decline, it’s probably a fad. But if interest remains steady or continues to grow, you may be onto something bigger.
Google Trends is also helpful for finding new content ideas that are relevant to your audience. Just enter a few keywords related to your business and see what comes up. You may be surprised by what’s trending in your industry – and this can give you some great ideas for blog posts, infographics, videos, and more.
Identify Ecommerce / Merchant Center Opportunities With Google Shopping Trends
Google Shopping Trends is a great way to identify potential ecommerce opportunities. By understanding what people are searching for, you can better target your marketing efforts and attract more customers.
To start, take a look at the top 10 items that are being searched for on Google Shopping. These are the items that people are most interested in right now. If you sell any of these products, make sure to highlight them on your website and in your marketing materials.
In addition to the top 10 items, also take a look at the trends over time. This will give you an idea of what products are gaining in popularity and which ones are losing ground. You can use this information to adjust your product mix and always keep your finger on the pulse of consumer trends.
Finally, don’t forget to check out the related searches section for each item on the list. This will give you even more ideas for products that you can sell to meet customer demand. By using Google Shopping Trends, you can make sure that your ecommerce business is always ahead of the curve.
Plan When To Update Cornerstone Content
1. Plan When To Update Cornerstone Content
If you want your SEO strategy to stay ahead of the curve, it’s important to keep an eye on Google Trends. This free tool can help you track changes in search behavior and identify opportunities to optimize your content.
To get started, sign up for a free Google account and then visit the Google Trends homepage. Enter a few keywords related to your business or website. For example, if you sell women’s clothing, you might enter “women’s fashion” or “clothes for women.”
Google will then show you how these terms have been searched for over time. You can use this data to determine when people are most interested in your products or services. Then, you can plan to update your cornerstone content around those times to ensure that it is being seen by the most people possible.
Keep in mind that trends change over time, so be sure to check back regularly and update your content accordingly. By staying on top of Google Trends, you can keep your SEO strategy fresh and relevant – helping you attract more visitors and convert more leads into customers.
Compare Competitor Search Demand
1. Compare Competitor Search Demand
In order to improve your SEO strategy, you need to understand how your competitors are faring in the search engine rankings. This can be accomplished by conducting a competitor analysis using Google Trends.
Google Trends is a free tool that allows you to see how often particular terms are being searched for on the internet. This information can be very valuable in understanding which keywords and phrases are most popular with your target audience.
To use Google Trends, simply enter the URL of your competitor’s website into the search bar. You will then be able to see how often that site appears in Google search results. You can also see which keywords and phrases are being used most frequently in searches for that site.
This information can be used to adjust your own SEO strategy accordingly. If you see that a particular keyword or phrase is gaining popularity, you may want to consider incorporating it into your own website content and keywords. Conversely, if a keyword or phrase appears to be losing popularity, you may want to consider removing it from your website content.
By regularly conducting competitor analysis using Google Trends, you can ensure that your SEO strategy is always up-to-date and effective.
Find Video and How-To Trends By Limiting to YouTube Search
If you want to find out what video and How-To trends are popular on YouTube, there is a simple way to limit your searches to just those types of results. Just type in “How-To” or “Video” into the YouTube search bar followed by a space, then the word or phrase you want to search for. This will give you results that are limited to only videos and How-Tos that match your query.
Find Region-Specific Words and Phrases to Target
Google Trends is a powerful tool that can help you boost your SEO strategy. By understanding how people are searching for things online, you can region-specific words and phrases to target in your content.
For example, if you’re targeting the U.S. market, you may want to use the word “basketball” instead of “soccer” in your content. Or, if you’re targeting the UK market, you may want to use the phrase “search engine optimisation” instead of “SEO.”
By using the right words and phrases for your target market, you can ensure that your content is more relevant and more likely to rank high in search engines.
Explore Drops in Traffic From Organic Search
Organic search traffic can be a valuable source of traffic for your website. However, it can also be a volatile source of traffic, and drops in organic search traffic can have a significant impact on your website’s performance. There are a number of factors that can cause drops in organic search traffic, and understanding these factors can help you troubleshoot and fix the issue. In this article, we’ll explore some of the common causes of drops in organic search traffic, and provide tips on how to boost your SEO strategy.
Conclusion
Google Trends is a powerful tool for SEO and marketing professionals alike. With the power to track trends in search terms, keywords, topics of interest, etc., you can gain valuable insights into your target audience that will help boost your overall SEO strategy. Whether you’re trying to improve the reach of your website or drive more conversions through targeting ads on social media platforms, using Google Trends should be an essential part of any advanced digital marketing campaign.
