SEO Trends 2023, According to 24 Experts

Description

Artificial intelligence (AI) is revolutionizing various industries – including SEO! Expect AI-powered tools like chatbots and automated writing software to become more prevalent as we enter into the new era of SEO. These tools can help streamline content creation and improve user experience

1. First-hand experience on a topic (the new “E” in EEAT)

When it comes to creating content that ranks well in search engines, first-hand experience on a topic has become the new “E” in EEAT (Expertise, Authoritativeness, Trustworthiness). Gone are the days when simply regurgitating information from other sources would suffice. Now, search engines are looking for content creators who have personal knowledge and expertise on a subject.

Why is first-hand experience so important? Well, think about it this way – if you were searching for advice on how to fix a leaky faucet, would you trust an article written by someone who has never touched a wrench? Probably not. You’d want to hear from someone who has actually tackled that problem themselves and can offer real solutions based on their own experiences.

By incorporating your own first-hand experiences into your content, you not only establish yourself as an authority but also provide valuable insights that can’t be found elsewhere. This type of authentic content resonates with readers and builds trust in your expertise.

So how can you leverage first-hand experience in your SEO strategy for 2023? Start by identifying topics within your niche where you have unique insights or personal anecdotes to share. Then craft compelling content that showcases your expertise and provides practical advice based on real-world situations.

Remember, search engines are constantly evolving to deliver the most relevant and helpful results to users. By prioritizing first-hand experience in your SEO efforts, you’ll not only optimize for current trends but also create valuable content that stands the test of time.

2. Audience-targeted, not traffic-targeted content

When it comes to SEO trends in 2023, one important aspect that experts are emphasizing is the shift towards audience-targeted content rather than solely focusing on driving traffic. Gone are the days of creating generic content that tries to appeal to everyone. Instead, businesses need to understand their target audience and tailor their content specifically for them.

Audience-targeted content goes beyond just using relevant keywords or optimizing meta tags. It involves understanding your audience’s needs, interests, and pain points. By doing thorough research on your target market, you can create valuable and engaging content that resonates with them.

To create effective audience-targeted content, start by defining your target persona(s). This will help you gain insights into their demographics, behavior patterns, preferences, and challenges they face. With this information in hand, you can develop a comprehensive content strategy that addresses their specific needs.